There once lived a warrior on the island of Morotai.
A warrior who continued the fight,
long after the conflict was over.
His name: Nakamura Teruo - the last standing Japanese soldier who defended Morotai on his own in
World War II.
A man whose courage, endurance,
strength, and willpower are unforgotten.
His legacy is our philosophy.
Your challenge is our fight.
We are MOROTAI.
BRAND
OUR PHILOSOPHY
STORY
HOW IT ALL BEGAN
The founders of MOROTAI faced a common challenge: they couldn’t find sportswear that was both versatile and functional enough to meet the demands of various athletic activities. The market lacked apparel suitable for multiple disciplines that also met high standards of quality and freedom of movement.
This need sparked the idea for MOROTAI – a sportswear brand that combines versatile functionality and premium quality with a modern, minimalist design. The founders aimed to develop clothing that allows athletes to fully focus on their performance without compromising on comfort or aesthetics.
In 2018, MOROTAI gained greater recognition through its appearance on “Die Höhle der Löwen” (the German version of “Shark Tank”). Dagmar Wöhrl invested in the brand, impressed by its innovative approach and commitment to functionality, quality, and sustainability. After challenging years due to the COVID-19 pandemic, the brand changed ownership in 2023 and relocated in 2024. The focus is now on restoring MOROTAI to its former strength, guided by the values of its early years.
The brand’s name is inspired by the Indonesian island of Morotai, famously defended by a lone warrior during World War II. MOROTAI aims to awaken this unique fighting spirit within us all and to strengthen the determination that lies within each of us.
VISION & MISSION
WHAT WE BELIEVE IN
MOROTAI crafts versatile sports clothing with a timeless design, ranging from white to black, ensuring stylish options amid changing trends. The close fit and universal cuts cater to various sports, providing hassle-free workout attire. The focus on comfort makes our apparel suitable for both recreation and leisure, offering a joyful experience. With an emphasis on design, we amplify your enthusiasm for sports. Our multifunctional sportswear, equipped with features like adjustable straps and phone pockets, seamlessly transitions from sports to everyday use, offering practicality and convenience.
UNIQUENESS
WHAT MAKES US SPECIAL
RE-DEFINING THE ART OF SPORTWEAR.
Multifunctionality
Smart Details
Maximum Comfort
Timeless Design
Color Simplicity
UNIQUENESS
WHAT MAKES US SPECIAL
Timeless Design
MOROTAI manages the balancing act between modern sports fashion and clear design without frills. This means that the sportswear can be warn over a langer period of time without going out of fashion.
Color Simplicity
Thanks to the minimalist color palette, all MOROTAI products can be freely com bined with each other. No matter which garments you take out of your closet, they will always make an eye-catching outfit. This means one problem less for you to worry about
Maximum Comfort
Our sportswear is so comfortable that one never wants to take it off again. As our sportswear can be warn in sports as weil as in everyday life, this is no problem.
Multifunctionality
MOROTAI products are multifunctional. They are suitable for all common sports so that you do not need a different outfit for every spart.
Smart Details
Our focus is on making your training experience as comfortable as possible so you can fully concentrate on your workout. Innovative details such as concealed cable guides ensure that nothing distracts you from your training.
RE-DEFINING THE ART OF SPORTWEAR.
BRAND VALUES
WHAT WE STAND FOR
CUSTOMER GROUP
OUR CUSTOMER PROFILES
Environmentally conscious consumers
Individuals who prioritize sustainability and are seeking sportswear that is environmentally friendly in its production and practices.
Individuals with hectic lifestyles
People leading busy lives who are searching for sportswear that provides them with a boost of motivation and energy to remain active despite their demanding schedules.
Fitness enthusiasts aiming to rekindle motivation
Individuals who find themselves in a motivational slump and are looking for sportswear that can help reignite their enthusiasm for exercising.
Fitness enthusiasts
Individuals who engage in physical activity regularly and are in search of high- quality sportswear that enhances their performance and motivation.
Fashion-conscious athletes
Individuals who value stylish attire and are looking for sportswear that is not only functional but also fashionable and appealing.
Fitness beginners
People who are interested in adopting a healthier lifestyle and are searching for sportswear that motivates and supports them in achieving their fitness goals.
COLLECTIONS
NEOTECH
A collection crafted from cutting-edge fleece materials. This line redefines functionality and comfort, offering a perfect balance of style and performance. Whether you're in pursuit of outdoor adventures or cozy moments indoors, the Neotech Line ensures unparalleled warmth and flexibility. With advanced fleece technology and exceptional craftsmanship, Neotech is the ultimate choice for those seeking both functionality and fashion.
BRAND CORE LINES
COLLECTIONS
CHROME
This premium line offers top-tier functionality and aesthetics in perfect harmony. Whether you're running, cycling, or hitting the gym, the Line ensures optimal comfort and maximum freedom of movement. With high-quality materials and state-of-the-art technology, the Chrome Line is the ideal choice for those who prioritize quality and futuristic style.
BRAND CORE LINES
COLLECTIONS
ENGINEERING
A collection crafted from ultra-lightweight, high-performance fabrics. These garments offer a multitude of features, with breathability and supreme comfort at the forefront. Engineered for versatility and tailored to all sports, this line represents the pinnacle of technical sportswear.
BRAND CORE LINES
COLLECTIONS
ESSENTIAL
A versatile collection designed for everyday wear. Combining style and comfort, this line offers a blend of lifestyle and streetwear aesthetics. Crafted from a variety of fabrics, the Essential Line brings together modern design and exceptional comfort, making it the perfect choice for your daily adventures.
BRAND CORE LINES
COMPANY CULTURE
WORKPLACE ENVIROMENT & CORPORATE SPIRIT
Our creative studio, located on the edge of the Black Forest in Pforzheim, serves as the driving force behind the continuous growth of MOROTAI. The close collaboration among all departments enables ongoing development.
It is of particular importance to us that our employees not only identify with the brand values but also embrace the active lifestyle we promote. This allows us to better understand the needs of our customers.
The diversity and unique team spirit at MOROTAI are sources of great pride. Each individual contributes to the team and brand in their own way. Shared activities and team sports strengthen our cohesion, making working at MOROTAI an enjoyable experience.
MOROTAI Sportswear is committed to equal opportunity, providing all employees with a workplace free from discrimination. In personnel decisions, factors such as race, skin color, religion, gender, age, and other protected characteristics are not considered to ensure fair treatment.
Our brand office is more than just a space; it's a vibrant hub that embodies creativity, wellness, sports, and comfort. It's where our brand comes to life, and where our team thrives in an environment that nurtures innovation and well-being.
WE BELIEVE IN THE BEAUTY OF A HEALTHY LIFESTYLE.
CORPORATE SOCIAL RESPONSIBILITY
OUR IMPACTS
Production
We are aware of our responsibility to wards the people in our production facilities. Therefore designer and founder Rafy Ahmed travels to the production sites at regular intervals to check whether the ethical standards of MOROTAI are being adhered to.
lt is important to us that fair and safe working conditions are guaranteed in the factories and that workers receive a fair wage for their work.
Sustainability
We have set a goal to primarily use more sustainable raw materials. This includes sustainable cotton, the use of recycled fibers, and promoting animal welfare. Wherever feasible, we are already replacing materials with sustainable alternatives without compromising our design standards. We primarily use fabrics tailored to the ecological para- meters of the OEKO-TEX Standard 100.
Durability
Through the exclusive use of high-quality materials, we are able to provide products of the highest quality. This makes our products extremely durable and wearable for many years. This is how we defy short-lived fashion
Regional support
We have not forgotten where we come from and it all began. Therefore it is our heartfelt concern to support the local associations. By supporting the youth in particular, we promote the future of tomorrow and can help them to reach their full potential.
